What is marketing intelligence data?

by Dan Sincavage, Tenfold With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise—whether their metrics are … Continue reading What is marketing intelligence data?

Trends in Social Media: Voice, Video, and Versatility (2017)

by Hassan del Campo, Social Mediums Voice-enabled Devices The growing popularity of Amazon's Echo and Dot means that voice-enabled devices and applications that run on them will become more commonplace. Oprah, Domino's, Uber, and NPR are just a handful of big brands taking advantage of the platform. Still, in its infant stages, savvy entrepreneurs and … Continue reading Trends in Social Media: Voice, Video, and Versatility (2017)

Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

by Hassan del Campo, Social Mediums "$75 is a better deal than $25." When I used to teach financial education, in my years as a Certified Educator in Personal Finance for a non-profit, my favorite topic to speak on was consumer psychology. I developed a series of classes and a guidebook called Money is Sexy, in … Continue reading Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why

"Book experiences designed and led by some of the most interesting people out there. You’ll get to unleash the sushi chef or street artist you’ve always wanted to be." - Airbnb by Hassan del Campo, Social Mediums Today I attended an unveiling of sorts from Airbnb's local Los Angeles offices about their newest platform - Airbnb … Continue reading Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why

With A Little More Weird San Diego Can Become One of The Biggest Startup Hubs In The World

by David Lowe, Qwerky Coliving I moved to San Diego in the summer of 2016 because I saw a lot of unrealized potential. Cities like Austin (where I lived for 4.5 years), Miami, Las Vegas and Denver had become hotbeds of startup activity but Austin felt as if it was saturated and had already hit its … Continue reading With A Little More Weird San Diego Can Become One of The Biggest Startup Hubs In The World

Is there a correlation between Keywords and Hashtags?

by Hassan del Campo, Social Mediums Is there a correlation between keywords and hashtag popularity? I'm not sure, but it's a novel idea. If you think about it, Instagram hashtags can be used in the same way Google AdWords Keyword Planner tool guides you on which mix of keywords to use for your ad copy. Keyword … Continue reading Is there a correlation between Keywords and Hashtags?

Going Under the Hood Pt. 2 | Your Potential Clients

by Hassan del Campo, Social Mediums In this part deux I look at Twitter, Email Marketing, and "Warm" Calling Twitter doesn't have to be just a platform to promote or get up-to-the-minute news bites. It's also a strong platform for prospecting and making genuine connections. Often your clients will not have a presence on all … Continue reading Going Under the Hood Pt. 2 | Your Potential Clients