*This article was originally published by Radar Geofencing is a buzzy mobile app capability that’s been around for at least a decade; however, developers are only now seeing the full potential of geofencing for building a great user-first experience. While geofencing received some attention in relation to user privacy, new tools are considering how geofence … Continue reading What Is Geofencing? How Does It Work?
*This article is originally published at Model FA and guest-authored by Graham Gardner Summary: Email may not have the cutting edge, high-tech appeal of some of the other marketing tactics. However, when done right, email marketing for financial advisors can be remarkably effective. In order to build a productive email campaign, advisors should begin by … Continue reading Email Marketing for Financial Advisors: Best Practices for 2019
Digital Marketing for Dummies: An Intro to Online Marketing was written by Devin Schumacher and first appeared on SERP Co. What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere. The bad news is, digital marketing is … Continue reading Digital Marketing for Dummies: Everything You Need to Know to Get Started
by Hassan del Campo, Social Mediums Everyone wants their brand to be memorable. And often, that begins with the website - the most standard tool we have as entrepreneurs. But, sometimes standing out, through your website's unique domain name, can also keep you out of certain situations - and in some cases, out of someone's … Continue reading Alternative Domain Extensions Don’t Affect SEO, But You Should Still Use Them
by Hassan del Campo, Social Mediums When it comes to business strategies, horizontal and vertical integration are two terms that are sure to find their way in a boardroom conversation, whether by example or suggestion. For the emerging microbusiness owner or small business, they may not be relevant at this stage, but it's helpful to … Continue reading What is Horizontal Augmentation?
by Hassan del Campo, Social Mediums For the entrepreneur getting the first client is one of the most challenging hurdles and milestones to overcome. And yet, sometimes, for whatever reason, we self-sabotage ourselves by allowing opportunities to fend on their own instead of seizing the moment. Other times we take opportunities for granted out of … Continue reading The 48 Hour Rule for Business
by Hassan del Campo, Social Mediums One early morning, while lying in the comfort of my bed, I commanded my Amazon Echo Dot, placed on the opposite end of my bedroom, to set a reminder to call my niece on her upcoming birthday. I had just been awoken by five alarms, set thirty minutes apart, … Continue reading You Should Be Using Amazon Alexa for Your Business, and Here’s Why
by Hassan del Campo, Social Mediums While there's still an ongoing debate as to the efficacy of hashtags, most would agree that there are some very practical and effective uses. This rings especially true when we delve into the social beast that is Instagram - whose platform is essentially designed for its use. #Facts The … Continue reading Using Hashtags for Instagram? Read this first (2018)
by Hassan del Campo, Social Mediums Eventbrite is a mainstay in our arsenal of marketing and branding tools. For the new entrepreneur or seasoned business owner, the platform can be highly effective beyond its intended purpose. Aside from being a popular site for promoting events, Eventbrite is good for SEM and reaching audiences organically (hi, … Continue reading How to use Eventbrite (correctly) for Your Business
*This article is originally published at Tenfold.com and guest-authored by Tara Callinan and Jenneva Vargas from Accelo We are living in exciting and innovative times with futuristic technology literally at our fingertips. But for the longest time, small to medium-sized businesses were not serviced by the latest tech trends enterprises have been able to benefit from. That … Continue reading How AI, Machine Learning and Automation will Impact Business in 2018 and Beyond