Overcoming the Startup Hiring Challenge

by Omer Molad, Vervoe It’s a brave new world for startup hiring. The days when a company would devote countless hours to reviewing resumes and conducting interviews are thankfully behind us, thanks to new technology. This is especially good news for startups since they’re frequently operating with limited resources to devote to recruitment efforts, leaving the … Continue reading Overcoming the Startup Hiring Challenge

Facebook Shuts Down Newsfeed for Businesses, Now What?

  by Hassan del Campo, Social Mediums Could it be? Apparently, Facebook is going back to its origins - and we couldn't be happier. At Micro Business Monday there's always been a cognitive dissonance towards Facebook. On one hand, it's literally the most popular social platform in the world (with Instagram a close second) and … Continue reading Facebook Shuts Down Newsfeed for Businesses, Now What?

“It’s Not Me, It’s Us.” Why You Should Give Away Ownership in Your Business

by Hassan del Campo, Social Mediums One of most effective ways to grow your business is by inviting others to contribute to your success. Whether you realize or not, the success of your business is directly connected to the cooperation of others - to gather, galvanize, and advocate around your idea. Often as entrepreneurs, we … Continue reading “It’s Not Me, It’s Us.” Why You Should Give Away Ownership in Your Business

Six Tips to use Anchor.fm for Your Small Business (2018)

by Hassan del Campo, Social Mediums If you read our trends in social media for 2018 last year, you would know our predictions for this New Year include the rise of voice, video, and voice-enabled devices as mediums for businesses to utilize. Last year Anchor.fm registered on our radar as a free, alternative, easy-to-use platform to … Continue reading Six Tips to use Anchor.fm for Your Small Business (2018)

What is marketing intelligence data?

by Dan Sincavage, Tenfold With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise—whether their metrics are … Continue reading What is marketing intelligence data?

How Employer Branding Improves Recruiting

by Omer Molad, Vervoe For most businesses, recruitment proves to be a real challenge. With so many companies out there vying for the same job seekers, what strategies can a business implement to establish itself as the organization that everyone is dying to work for? Hiring managers nowadays are increasingly turning to inbound hiring to … Continue reading How Employer Branding Improves Recruiting

Trends in Social Media: Voice, Video, and Versatility (2017)

by Hassan del Campo, Social Mediums Voice-enabled Devices The growing popularity of Amazon's Echo and Dot means that voice-enabled devices and applications that run on them will become more commonplace. Oprah, Domino's, Uber, and NPR are just a handful of big brands taking advantage of the platform. Still, in its infant stages, savvy entrepreneurs and … Continue reading Trends in Social Media: Voice, Video, and Versatility (2017)

Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

by Hassan del Campo, Social Mediums "$75 is a better deal than $25." When I used to teach financial education, in my years as a Certified Educator in Personal Finance for a non-profit, my favorite topic to speak on was consumer psychology. I developed a series of classes and a guidebook called Money is Sexy, in … Continue reading Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why

"Book experiences designed and led by some of the most interesting people out there. You’ll get to unleash the sushi chef or street artist you’ve always wanted to be." - Airbnb by Hassan del Campo, Social Mediums Today I attended an unveiling of sorts from Airbnb's local Los Angeles offices about their newest platform - Airbnb … Continue reading Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why