7 Things Every New Business Must Do (2017)

by Hassan del Campo, Social Mediums optimization. If you've been a reader of the Micro Business Monday blog since our inception you'll notice that we use this word a lot. But it's important. In the social media sphere, optimization essentially means employing techniques that ensure someone will discover your business. The process usually begins with identifying keywords … Continue reading 7 Things Every New Business Must Do (2017)

Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

A Really Good Facebook Ad Checklist, What We Learned (2017)

by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors to … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or tweet … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

What Entrepreneurs Need to Know About FOMO and Chinese Food

by Hassan del Campo, Social Mediums Many neighborhood Chinese food restaurants have found success meeting the demands of the locale; serving up traditional dishes alongside the likes of donuts, ice cream, and even pizza. However, the same approach has its risks for the budding entrepreneur looking to establish themselves for the first time. As entrepreneurs, … Continue reading What Entrepreneurs Need to Know About FOMO and Chinese Food

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

5 Great Ways to Use Google for Your Business not called Google Analytics (2017)

by Hassan del Campo, Social Mediums Check out these four powerful and essential tools from Google that should be a part of your small business toolkit. Google Search Console - from Google: Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have … Continue reading 5 Great Ways to Use Google for Your Business not called Google Analytics (2017)