Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

by Hassan del Campo, Social Mediums "$75 is  a better deal than $25." When I used to teach financial education, in my years as a Certified Educator in Personal Finance for a non-profit, my favorite topic to speak on was consumer psychology. I developed a series of classes and a guidebook called Money is Sexy, in … Continue reading Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

A Really Good Facebook Ad Checklist, What We Learned (2017)

  by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)