by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)
A Really Good Facebook Ad Checklist, What We Learned (2017)
by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors to … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)
An Easy Way to Slide Into Your Customers’ DMs
"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs
7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)
updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)
5 Great Ways to Use Google for Your Business not called Google Analytics (2017)
by Hassan del Campo, Social Mediums Check out these four powerful and essential tools from Google that should be a part of your small business toolkit. Google Search Console - from Google: Google Search Console is a free service offered by Google that helps you monitor and maintain your site's presence in Google Search results. You don't have … Continue reading 5 Great Ways to Use Google for Your Business not called Google Analytics (2017)
Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)
Thumbtack is an online service that matches customers with local professionals. Currently, Thumbtack lists 1,100 types of services in categories such as home, wellness, events, and lessons. by Hassan del Campo, Social Mediums Is Thumbtack good for business? Depends on who you ask. With the plethora of online communities that allow for the careful exchange … Continue reading Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)
“How Instagram Automated Comments Ruined My Business and Brand”
...is something you hopefully never have to say to yourself. Through our short stint on Instagram we are constantly on the receiving end of non-targeted, non-relevant, and sometimes inappropriate automated comments that are a sure-fire way to remove legitimacy and integrity from your business. by Hassan del Campo, Social Mediums We're all in the same boat. … Continue reading “How Instagram Automated Comments Ruined My Business and Brand”
Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)
by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how to use Instagram's real estate. Remember, you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make the only URL … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)
6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram
by Hassan del Campo, Social Mediums Automated Direct Messages (DMs) for Instagram are fairly common. But, are they effective for your business? As a B2B business we have observed successful businesses using them, but in our case, we decided against the idea. These are our six reasons why: We find them way too impersonal. About … Continue reading 6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram
Opening Lines on Dating Sites and What Small Business Owners Can Learn from Them
by Hassan del Campo, Social Mediums POF or Plenty of Fish, is one of the most popular free dating and matchmaking services ever. With over 88 million registered users, chances are someone you know has heard of it or has been a member. This year AskMen.com rated POF #2 in their 'Top 10 Hookup Websites'. … Continue reading Opening Lines on Dating Sites and What Small Business Owners Can Learn from Them
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