Digital Marketing for Dummies: An Intro to Online Marketing was written by Devin Schumacher and first appeared on SERP Co. What is Digital Marketing? You’ve probably heard of digital/online/internet marketing before. But since you’re reading this, you’re not exactly an expert. And that’s alright, we all start somewhere. The bad news is, digital marketing is … Continue reading Digital Marketing for Dummies: Everything You Need to Know to Get Started
Going Under the Hood Pt. 1|Optimize Your Marketing (2017)
by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)
Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)
by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how to use Instagram's real estate. Remember, you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make the only URL … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)
6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram
by Hassan del Campo, Social Mediums Automated Direct Messages (DMs) for Instagram are fairly common. But, are they effective for your business? As a B2B business we have observed successful businesses using them, but in our case, we decided against the idea. These are our six reasons why: We find them way too impersonal. About … Continue reading 6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram
Opening Lines on Dating Sites and What Small Business Owners Can Learn from Them
by Hassan del Campo, Social Mediums POF or Plenty of Fish, is one of the most popular free dating and matchmaking services ever. With over 88 million registered users, chances are someone you know has heard of it or has been a member. This year AskMen.com rated POF #2 in their 'Top 10 Hookup Websites'. … Continue reading Opening Lines on Dating Sites and What Small Business Owners Can Learn from Them
Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)
by Hassan del Campo, Social Mediums We struggle with this. So we brainstormed. Watched a lot of Youtube videos. Ate some mangoes. And this is what we came up with. Enjoy. 1.) Discover who your competitors are on Instagram by searching keywords in Google and key hashtags in Instagram. Look for pictures that look high quality … Continue reading Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)
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