Facebook basically says Likes don’t matter (2017)

"We have also moved away from using Likes, comments, or engagement metrics to determine success for businesses." - Facebook.com by Hassan del Campo, Social Mediums Well, there you have it. Straight from the zebra's mouth. While working through study materials for Facebook's Blueprint Certification I came across the above. Now that's interesting, I thought. Is … Continue reading Facebook basically says Likes don’t matter (2017)

A Really Good Facebook Ad Checklist, What We Learned (2017)

by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors to … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)