Facebook basically says Likes don’t matter (2017)

"We have also moved away from using Likes, comments, or engagement metrics to determine success for businesses." - Facebook.com by Hassan del Campo, Social Mediums Well, there you have it. Straight from the zebra's mouth. While working through study materials for Facebook's Blueprint Certification I came across the above. Now that's interesting, I thought. Is … Continue reading Facebook basically says Likes don’t matter (2017)

These Are the Hacks Every Entrepreneur Should Avoid (Facebook & Instagram Edition)

by Hassan del Campo, Social Mediums Don't take this personal. We know starting and growing a business has its challenges. And usually, "hacks" are welcomed because we really should be working smarter not harder. Unless your aim is to create the digital equivalent of a Rube Goldberg machine, then you obviously want to do both. But, … Continue reading These Are the Hacks Every Entrepreneur Should Avoid (Facebook & Instagram Edition)

Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

A Really Good Facebook Ad Checklist, What We Learned (2017)

by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors to … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)