"We have also moved away from using Likes, comments, or engagement metrics to determine success for businesses." - Facebook.com by Hassan del Campo, Social Mediums Well, there you have it. Straight from the zebra's mouth. While working through study materials for Facebook's Blueprint Certification I came across the above. Now that's interesting, I thought. Is … Continue reading Facebook basically says Likes don’t matter (2017)
These Are the Hacks Every Entrepreneur Should Avoid (Facebook & Instagram Edition)
by Hassan del Campo, Social Mediums Don't take this personal. We know starting and growing a business has its challenges. And usually, "hacks" are welcomed because we really should be working smarter not harder. Unless your aim is to create the digital equivalent of a Rube Goldberg machine, then you obviously want to do both. But, … Continue reading These Are the Hacks Every Entrepreneur Should Avoid (Facebook & Instagram Edition)
Going Under the Hood Pt. 1|Optimize Your Marketing (2017)
by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)
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