Using Hashtags for Instagram? Read this first (2018)

by Hassan del Campo, Social Mediums While there's still an ongoing debate as to the efficacy of hashtags, most would agree that there are some very practical and effective uses. This rings especially true when we delve into the social beast that is Instagram - whose platform is essentially designed for its use. #Facts  The … Continue reading Using Hashtags for Instagram? Read this first (2018)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

  by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

  by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how you to use Instagram's real estate. Remember , you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram

by Hassan del Campo, Geyen + del Campo Automated Direct Messages (DMs) for Instagram are fairly common. But, are they effective for your business? As a B2B business we have observed successful businesses using them, but in our case we decided against the idea. These are our six reasons why: We find them way too … Continue reading 6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram

Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)

3 Ways to (Possibly) Reach My Target Audience on Instagram by Hassan del Campo, Social Mediums We struggle with this. So we brainstormed. Watched a lot of Youtube videos. Ate some mangoes. And this is what we came up with. Enjoy. 1.) Discover who your competitors are on Instagram by searching keywords in Google and key … Continue reading Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)