What is marketing intelligence data?

by Dan Sincavage, Tenfold With competitiveness being rated now on a global scale and competition rising up from almost any part of the world, the need for intelligence data is fast becoming a necessity to keep up with consumer and market trends. While business intelligence data concentrates on the inner workings of an enterprise—whether their metrics are … Continue reading What is marketing intelligence data?

Trends in Social Media: Voice, Video, and Versatility (2017)

  by Hassan del Campo, Social Mediums Voice-enabled Devices The growing popularity of Amazon's Echo and Dot means that voice-enabled devices and applications that run on them will become more commonplace. Oprah, Domino's, Uber, and NPR are just a handful of big brands taking advantage of the platform. Still, in its infant stages, savvy entrepreneurs … Continue reading Trends in Social Media: Voice, Video, and Versatility (2017)

Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why

"Book experiences designed and led by some of the most interesting people out there. You’ll get to unleash the sushi chef or street artist you’ve always wanted to be." - Airbnb by Hassan del Campo, Social Mediums Today I attended an unveiling of sorts from Airbnb's local Los Angeles offices about their newest platform - Airbnb … Continue reading Airbnb Experiences is going to be Amazing for Local Businesses + Organizations and here’s Why

Going Under the Hood Pt. 2 | Your Potential Clients

by Hassan del Campo, Social Mediums In this part deux I look at Twitter, Email Marketing, and "Warm" Calling Twitter doesn't have to be just a platform to promote or get up-to-the-minute news bites. It's also a strong platform for prospecting and making genuine connections. Often your clients will not have a presence on all … Continue reading Going Under the Hood Pt. 2 | Your Potential Clients

Facebook basically says Likes don’t matter (2017)

"We have also moved away from using Likes, comments, or engagement metrics to determine success for businesses." - Facebook.com by Hassan del Campo, Social Mediums Well, there you have it. Straight from the zebra's mouth. While working through study materials for Facebook's Blueprint Certification I came across the above. Now that's interesting, I thought. Is … Continue reading Facebook basically says Likes don’t matter (2017)

Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

by Hassan del Campo, Social Mediums One of the recurring topics in marketing and business is optimization. Whether it has to do with refining your sales cycle for efficiency or implementing A/B tests for your email marketing campaign, a healthy business exploits opportunities to use systems for running your business. Optimization is the first-cousin of Automation; … Continue reading Going Under the Hood Pt. 1|Optimize Your Marketing (2017)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

  by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)