A Really Good Facebook Ad Checklist, What We Learned (2017)

by Hassan del Campo, Social Mediums Here are critical things we learned from our first Facebook ad campaigns. Learn from our mistakes. Choose the Right direction - I'm glad we learned about landing pages before setting up our Facebook ad promotions. Having a proper landing page or some other purposeful page for your visitors to … Continue reading A Really Good Facebook Ad Checklist, What We Learned (2017)

Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or tweet … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business

An Easy Way to Slide Into Your Customers’ DMs

"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs

7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)

Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)

Thumbtack is an online service that matches customers with local professionals. Currently, Thumbtack lists 1,100 types of services in categories such as home, wellness, events, and lessons. by Hassan del Campo, Social Mediums Is Thumbtack good for business? Depends on who you ask. With the plethora of online communities that allow for the careful exchange … Continue reading Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)

Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how to use Instagram's real estate. Remember, you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make the only URL … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)

Entrepreneurs Make the Worst Fortune Tellers

by Hassan del Campo, Social Mediums As entrepreneurs there may be a tendency to distance ourselves from the barriers that are preventing our advancement. Simply put, we can get in our own way - placing blame on lack of money, "the economy", and other people. We give these things power instead of empowering ourselves. A quick … Continue reading Entrepreneurs Make the Worst Fortune Tellers