by Hassan del Campo, Social Mediums If you're running a small or micro business it's likely you have your hand in the marketing. Even if you're not managing all the activities associated with growing your business through social media, you most probably have had to put up a post promoting your upcoming book signing or tweet … Continue reading Be Insightful: Best Practices to Automate MailChimp, Twitter, and Instagram for Clues about Your Business
What Entrepreneurs Need to Know About FOMO and Chinese Food
by Hassan del Campo, Social Mediums Many neighborhood Chinese food restaurants have found success meeting the demands of the locale; serving up traditional dishes alongside the likes of donuts, ice cream, and even pizza. However, the same approach has its risks for the budding entrepreneur looking to establish themselves for the first time. As entrepreneurs, … Continue reading What Entrepreneurs Need to Know About FOMO and Chinese Food
An Easy Way to Slide Into Your Customers’ DMs
"Marketers ruin everything." - Gary Vaynerchuk by Hassan del Campo, Social Mediums Sounds about right. In his talk "Being a content marketing animal" at the Online Marketing Rockstars 2015, Gary Vee asserts that marketers, in a twisted turn of irony, have essentially ruined the efficacy of marketing by marketing. Think about how effective billboards are at selling. And … Continue reading An Easy Way to Slide Into Your Customers’ DMs
7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)
updated for 2018 by Hassan del Campo, Social Mediums Web audits are like the proverbial routine doctor visits, in the digital realm. Let's take a look at some key tools we've identified that should be in every business owner's toolkit. Enjoy. Get Your Business Online (GYBO) - is essentially a landing page for Google My Business. … Continue reading 7 Totally Useful Website Audit Hacks for Entrepreneurs (2017)
Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)
Thumbtack is an online service that matches customers with local professionals. Currently, Thumbtack lists 1,100 types of services in categories such as home, wellness, events, and lessons. by Hassan del Campo, Social Mediums Is Thumbtack good for business? Depends on who you ask. With the plethora of online communities that allow for the careful exchange … Continue reading Success Leaves Clues: 5 Pro tips for Selling on Thumbtack (2017)
Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)
by Hassan del Campo, Social Mediums Have you optimized the full utility of your Instagram account? Here are some ideas that might help you rethink how to use Instagram's real estate. Remember, you must protect your brand equity. Don't be tempted to hop on perceived trends if they're not appropriate for your business. Make the only URL … Continue reading Success Leaves Clues: Five Ways To Not Screw Up Your Instagram Automated DM (2017)
6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram
by Hassan del Campo, Social Mediums Automated Direct Messages (DMs) for Instagram are fairly common. But, are they effective for your business? As a B2B business we have observed successful businesses using them, but in our case, we decided against the idea. These are our six reasons why: We find them way too impersonal. About … Continue reading 6 Great Reasons Why We Said “Nah” to Automated Direct Messages for Instagram
Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)
by Hassan del Campo, Social Mediums We struggle with this. So we brainstormed. Watched a lot of Youtube videos. Ate some mangoes. And this is what we came up with. Enjoy. 1.) Discover who your competitors are on Instagram by searching keywords in Google and key hashtags in Instagram. Look for pictures that look high quality … Continue reading Success Leaves Clues: 3 Sneaky Ways to Reach Your Target Market on Instagram (2016)
For the Entrepreneur, Emotion is the Difference between Success and Failure
by Hassan del Campo, Social Mediums Every day we are thrown in a perpetual whirlwind of emotions from experiences past. How you (subconsciously) decide to interact with the world begins with the memory of how you felt in a particular experience. And anytime you recall this memory it can set a precedence for how you make … Continue reading For the Entrepreneur, Emotion is the Difference between Success and Failure
B2B: Your Best Customer is a Successful Business
by Hassan del Campo, Social Mediums Business-to-business (B2B): only approach businesses that are profitable. Businesses that are not performing cannot necessarily be assisted by your service or product (there are some exceptions, such as a business consultant who specializes in generating profits for other businesses). Consider for a moment that business is largely psychological. In the world … Continue reading B2B: Your Best Customer is a Successful Business
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