Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more

by Hassan del Campo, Social Mediums "$75 is  a better deal than $25." When I used to teach financial education, in my years as a Certified Educator in Personal Finance for a non-profit, my favorite topic to speak on was consumer psychology. I developed a series of classes and a guidebook called Money is Sexy, in … Continue reading Fuzzy Math: How ‘bundle’ pricing nudges Consumers to spend more